Welcome to MXSUNDRSTOOD Music
We’re not just another label—we’re an artist-owned record label built to protect and empower creatives who are often overlooked or underestimated. At MXSUNDRSTOOD, we believe independence is not just a strategy—it’s a shield. It’s the freedom to create without compromise and to own your future from the ground up.

Co-founded by Chino (Robert Jewell) and MuMu (Earl Coleman) aka Mudasinger,, our mission is rooted in artist-first values. Chino brings the infrastructure, strategy, and business leadership. MuMu brings the sound, soul, and vision. Together, we’re building a space where independence, excellence, and ownership define success—not industry politics.

We’re setting up long-term infrastructure that allows artists to own their masters, control their publishing, and build sustainable careers with full transparency. Our systems are designed from the ground up to protect artists from the pitfalls that traditionally come with chasing a record deal.

Our flagship artist, MuMu, embodies what we stand for—raw talent, self-awareness, and the courage to build outside the system. His voice is unfiltered. His message is generational. Through him, we show what happens when the artist is at the center of everything.

Whether you’re a fan, fellow creative, industry partner, or someone tired of watching great artists get lost in the system—this movement is for you. MXSUNDRSTOOD is more than a brand. It’s a call to ownership, a challenge to conformity, and a blueprint for doing things the right way.

Join us. Support the movement.
This is what ownership looks like!

-Chino – Co-Founder